I have learned more about Adwords over the past few weeks in preparation for the competition next semester. I am finding it to be a very good tool to get publicity and drive web traffic to websites. An Adword campaign usually takes place over a set period of time. A campaign manager chooses certain keywords, and sets bid prices for each these words. A bid price is the amount of money the manager is willing to pay Google when someone clicks on their ad after a search using those keywords. The goal for the Adword campaign manager is to get his or organization to appear at the top of the sponsored list on the search result page. There are a couple factors that determine the position of each ad. The quality of the landing site (the web page the ad takes the user to), clickthrough rate (how many times do users click on the ad), and also the amount of money (bid) that is placed on certain keywords. These variables are ultimately used to determine the position of the ad on the search results and also how much money that it costs to the Adword campaign when a user clicks on the ad. Sometime campaigns with ads in higher positions pay less money than those in lower positions depending on their quality.