The type of information presented by Pallimed is knowledge that would be beneficial to surgeons written by surgeons who know their profession. There are discussions about different techniques, medicines available, treatments available and general surgical procedures focused on cancer. The terminology used by the surgeons is in a professional tone intended for fellow professionals to understand. There is no personal information included, however the tone is the writing is casual, as if to suggest nothing is out of the day-to-day routine for the author. The style of the blog is professional, but easy to comprehend and informational. The tags that are included link to similar articles within the website itself that deal with with similar topics.

The cosmetic surgery blog on Blogspot.com is written by a cosmetic surgeon, but is not a professional blog. It is more of a commentary type blog that focuses on plastic surgery. There are many links included to in depth articles written by authors (not plastic surgeons), and usually after each link listed, Dr. Sali comments on the subject. Popular topics for discussion are pop culture figures, well-known people and celebrities. The tone is very casual, but an attempt is made to make it seem as credible as possible. The implication suggests that the readers can read about topics within the field of cosmetic surgery written by a credible professional within the field.

The intended audiences of the blogs vary, Pallimed is written for professionals and Cosmetic Surgery (blog) is written for the average person. Pallimed’s language is rich in medical terms and Dr. Sali’s is rich in celebrity gossip and descriptions. The intentions of their blogs vary greatly as do their professions.